The Group Travel Leader

JUN 2017

The online home of The Group Travel Leader, America's leading publication for the group travel industry. Articles on hot destinations, attractions, news and travel trends from across the country and around the world.

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1 5 GROUP TRAVEL LE ADER T H E OPPOSITE PAGE TOP: THE BEN AND JERRY'S FACTORY TOUR INCLUDES PLENTY OF OPPORTUNITIES FOR ICE CREAM TASTING. OPPOSITE PAGE BOTTOM: A 120-FOOT-TALL BASEBALL BAT MARKS THE HOME OF LOUISVILLE SLUGGER. UP CLOSE: Brewery tours give visitors an overview of beer-making, introducing them to the ingredients and taking them to various places in the factory to see the machines and techniques used today. Tours include a variety of tasting opportunities. ENHANCED EXPERIENCES: Groups can see the famous Budweiser Clydesdales, who live in stables at the museum, and opt for a specialized beer school experience. NEARBY FUN: The Gateway Arch, another iconic symbol of Americana, has undergone significant improvements and offers a variety of exciting tour opportunities. WWW.BUDWEISERTOURS.COM B E N A N D J E R RY ' S FA C T O RY WATERBURY, VERMONT In 1978, two Vermont hippies took a correspon- dence course in ice-cream-making and opened a scoop shop in a renovated gas station. Ben and Jerry's quickly grew to become one of America's favorite sweet treats, known for high-quality products and fun f lavor names. A stop at the Ben and Jerry's Factory is a highlight of a trip to Vermont for many travelers. UP CLOSE: Standard half-hour tours of the factory introduce visitors to the company's core values, show them how ice cream is made and include ice cream tastings. ENHANCED EXPERIENCES: Make sure you leave time in your schedule for some of the popular visitor options at the factory that aren't official parts of the 30-minute tour, including a visit to the full-service Scoop Shop and time to browse items such as ice- cream-f lavored lip balm in the on-site gift shop. NEARBY FUN: Food lovers can find a number of other sites to enjoy in Waterbury, including the Green Mountain Coffee Café and Visitor Center, the Cabot Cheese Annex and the Cold Hollow Cider Mill. WWW.BENJERRY.COM Artwork by Donia Simmons T H E S E B R A N D S E N T E R T A I N G R O U P S L O U I S V I L L E S L U G G E R FA C T O RY LOUISVILLE, KENTUCKY From the Little League to the major league, base- ball players nationwide step up to the plate wielding Louisville Slugger bats. The company was started back in 1884, and today its factory is a landmark in downtown Louisville thanks to a 120-foot-tall baseball bat leaning up against the side of the build- ing. That building is also home to a museum, which has artifacts related to the history of baseball and Louisville Slugger. UP CLOSE: Standard tours of the museum walk guests through the bat-making process, during which they'll see plain dowels of wood turned on a lathe and carved into baseball bats, and then branded with the classic Louisville Slugger logo. Participants get free minibats to take home. ENHANCED EXPERIENCES: In addition to the stan- dard tour, Louisville Slugger offers two private All Star Experiences. These include visits to the factory's bat vault and up-close looks at baseball memorabilia from the museum archive. NEARBY FUN: Louisville Slugger Field is home to the city's minor-league baseball team, the appropriately named Louisville Bats. WWW.SLUGGERMUSEUM.COM A N H E U S E R- B U S C H B R E W E RY ST. LOUIS More than 150 years of history — as well as a track record of savvy marketing — has made Budweiser perhaps the most iconic brand of beer in America. Budweiser and its associated products are made by Anheuser-Busch, which got its start in St. Louis near the banks of the Mississippi River in 1852. Today, the St. Louis brewery is still one of the country's largest producers of beer, and visitors can choose from a variety of tours of the campus, which includes three National Historic Landmarks.

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