The Group Travel Leader

JUN 2017

The online home of The Group Travel Leader, America's leading publication for the group travel industry. Articles on hot destinations, attractions, news and travel trends from across the country and around the world.

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Courtesy A mericana is created every day in iconic places around the U.S.A. Many of our ideas of classic Americana are rooted in experiences with consumer brands that have become mainstays of the national culture. Whether it's Coca-Cola, John Deere, Airstream or Louisville Slugger, a well-loved product can become as much a part of our national identity as a historic event. Courtesy Hillerich & Bradsby Courtesy Ben & Jerry's Iconic I N T E R A C T I O N S b y B R I A N J E W E L L Some of America's favorite brands have been produced for a century or more, and seeing the places where they are made helps travelers learn the stories and appreciate the impact of these products and reminisce about their own experiences with them. Tours of these factories, workshops and other attractions offer groups an inside look at what it takes to create Americana and, in many cases, give them opportunities to take home a piece of culture for themselves. Check out some of these highlights for an up-close look at Americana on your group's next trip. J U N E 2 0 1 7

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