The Group Travel Leader

APR 2017

The online home of The Group Travel Leader, America's leading publication for the group travel industry. Articles on hot destinations, attractions, news and travel trends from across the country and around the world.

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8 GROUP TRAVEL LE ADER T H E SALEM, Ohio — In 1928, a young man purchased a rowboat to transport visitors across Lake Lugano in Switzerland. That single row- boat would be the beginning of one of the world's leading travel companies: Globus Journeys. Today, the Globus family of brands is a global company reaching every corner of the world, yet remains family owned and steeped in values the founder had when he first set out across Lake Lugano — to enlighten travelers by showing them the very best of destinations. Today, the Globus family of brands includes Avalon Waterways, Monograms, Cosmos and, of course, Globus Journeys. Those companies have also become well recognized by travel groups and group leaders for quality and dependability in travel. Globus is extending its outreach to group travel planners in 2017 with the commitment to sponsor meal functions at five major travel conferences held by The Group Travel Family. "Globus is a strong believer in group travel and recognizes the value that the group leader plays," O B U P O O I V C O F C By Dan Dickson Y O U T U B E C H A NNE L I S A W E A LT H O F T R AV E L C O N T E N T SALEM, Ohio — The new buzzword is "content," and The Group Travel Family is creating travel and destination content for the group travel industry and travel planners with its YouTube channel. That outreach has resulted in over 100,000 viewed videos by travel planners nationwide. Content is simply information that can be used to better one's life, work and, it is hoped, the world in general. "The Group Travel family holds seven major group travel conferences a year, and we realized that a lot of great information was being deliv- ered, but only to the delegates in attendance," said Joe Cappuzzello, president of The Group Travel Family. "That led us to develop the informational videos and build a YouTube channel." The informational videos, in the form of inter- views, are two to three minutes long. The Group Travel Family YouTube Channel has more than 1,700 individual videos on the group travel industry and a wealth of information to solve group travel planners' challenges, as well as insight on new tour products and destinations. Educational seminars, keynote addresses and motivational presentations are also included on FA M I LY M AT T E R S said Charlie Presley, founder of The Group Travel Family. Globus will sponsor meal functions at the Select Traveler Conference, the African American Travel Conference, the Going On Faith Conference and Boomers In Groups, as well as the TravelTalks meetings in 35 U.S. cities this year. Each of the listed conferences is attended by travel planners that organize trips and select destinations for thousands of clubs and organizations. Globus will bring its message of new and interesting tour products and destinations to attending travel groups at each meeting through- out the year. At TravelTalks, which serves the mature group travel market in 35 cities, Globus has developed a fun and informative "elevator pitch" that engages the group planner with the Globus service and adds an enjoyable element to the morning meeting. When you travel with Globus, you are con- sidered a group with only eight people traveling together, and group leaders begin earning special benefits. Globus offers over 135 group packages. Meet with Globus at any of the above travel conferences, contact Globus direct at 866-821- 2752 or visit the Group Travel Family's YouTube channel. They run about 30 minutes. The Group Travel Family adds video content after each travel con- ference it holds. "It is our goal to deliver destination content to travel groups year-round," Cappuzzello said. The Group Travel Family Channel includes the Select Traveler Conference, the Going On Faith Conference, the African American Travel Conference, Boomers In Groups, the Small Market Meetings Conference and the TravelTalks meetings. View them at grouptravelfamily. DRESSES DELEGATES AT THE 2017 SELECT TRAVELER CONFERENCE. NESS DEVELOPMENT MANAGER FOR GLOBUS FAMILY OF BRANDS, AD- KIM VINCENT, PRODUCT AND BUSI- KIM VINCENT, PRODUCT AND BUSI- GLOBUS FAMILY OF BRANDS, AD- NESS DEVELOPMENT MANAGER FOR SELECT TRAVELER CONFERENCE. DRESSES DELEGATES AT THE 2017

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