The Group Travel Leader

FEB 2017

The online home of The Group Travel Leader, America's leading publication for the group travel industry. Articles on hot destinations, attractions, news and travel trends from across the country and around the world.

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9 GROUP TRAVEL LE ADER T H E SALEM, Ohio — The travel industry has discov- ered that marketing to a diverse set of traveling groups is paying rewards in increased booking in 2017. A recent survey conducted of more than 500 travel groups attending targeted affinity travel conferences reported a 7 percent uptick in travel, compared with the travel industry in general. "We have seen an increase in the total number of travel clubs and organizations, especially affinity groups where people already have a common thread," said Teresa Burton of The Group Travel Family. The Group Travel Family is the nation's leading organiza- tion focusing on affinity group travel and counts 25,000 travel clubs in its network of seven trade associations. The survey conducted on-site at seven conferences in 2016 points to a growing population of boomers and church clubs and an African-American market that is enjoying group travel at a rate twice that of the population as a whole. The latter is of special interest to destination marketing organizations, hotels, attractions and restaurants because it indicates a strong growth potential for bookings. To receive a complimentary copy of the Diversity in Group Travel Report, send an email to tburton@ grouptravelfamily.com. IOWA CITY, Iowa — Two major arts buildings were set to reopen this fall at the University of Iowa as the school emerges from historic f looding in 2008 that devastated much of its arts campus. The new $176 million Hancher Auditorium per- forming arts center with an 1,800-seat theater was built just north of the original building and seven feet above the 500-year f lood plain. Its exterior features 14,000 brushed steel panels. The glass-lined, six-level $152 million Voxman Music Building reunites under one roof the 450 music students who have been meeting in several interim facilities across the campus. It features a 700-seat concert hall and twisted terra cotta architecture. W W W. U I O WA . E D U D I V E R S I T Y R E P O R T D E T A I L S G R O U P T R A V E L S E G M E N T S U N I V E R S I T Y O F I O W A R E B O U N D S F R O M F L O O D I N G W I T H T W O N E W B U I L D I N G S

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