The Group Travel Leader

Travel South Planner 2017

The online home of The Group Travel Leader, America's leading publication for the group travel industry. Articles on hot destinations, attractions, news and travel trends from across the country and around the world.

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2 0 1 7 T R A V E L S O U T H T O U R P L A N N E R 52 WHY KNOX Knoxville, Tennessee Last year, the city of Knoxville led an eight-week Instagram chal- lenge called #WhyKnox, where locals were asked to submit 15-sec- ond videos that illustrated what they loved about their city. The contest featured a $5,000 grand prize, a $1,000 fan favorite award and weekly $500 prize winners. "We had a tremendous turn- out," said Angie Wilson, senior director of marketing at Visit Knox- ville. "We had a total of 114 videos submitted, with about 80,000 clicks and 66-plus hours of views." The campaign drew atten- tion from all different members of the community, from profes- sional photographers to students and local chefs. "The idea was that locals tell their own stories best, so we asked them to show 'Why Knox,'" said Wilson. While the submissions showed traditional tourist spots like the waterfront, many showed unique angles of Knoxville that the average visitor might never see, such as glassmaking in ac- tion or chefs preparing a signa- ture local dish. At the end of the challenge, the city compiled a sizzle reel of the best clips, which can still be found on YouTube. "It was a win-win for the city because we got locals to speak on our behalf while reminding the community all there is to do here," said Wilson. Many people continue to use #WhyKnox, and visitors to the area can take advantage of the videos or images as inside tips for sightsee- ing in the city. WWW.VISITKNOXVILLE.COM Cour tesy Visit Knoxville KNOXVILLE'S #WHYKNOX CAMPAIGN Elvis at 13 Bronze Statue Elvis Presley Event Center State-of-the-Art Theater Elvis Presley Birthplace @Laura_FWC Beautiful #Charleston! #DiscoverSC #ExploreCharleston #RoadTripUSA #DiscoverAmerica Discover South Carolina Facebook: Discover South Carolina Twitter: @Discover_SC Instagram: @discover_sc MENTIONS SOU TH C A ROLIN A T

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