The Group Travel Leader

JAN 2017

The online home of The Group Travel Leader, America's leading publication for the group travel industry. Articles on hot destinations, attractions, news and travel trends from across the country and around the world.

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51 W W W . T R A V E L S O U T H U S A . C O M On the museum grounds out- side, artist Maria Elena González designed an interactive art piece called "You and Me" using raised platforms on opposite ends of the lawn. As one person stands on a platform, a friend takes his or her place on the other, creating the im- pression of both individuals step- ping into a painting. Visitors shared this imaginative experiment with the hashtag #NCMAyoume. "It all plays on perspective," said Emily Kowalski, communi- cations specialist at the museum. "People love not having to be too careful about art and have fun with it." Also outdoors, the museum featured an exhibit with giant in- fl atable white rabbits called "In- trude," created by Australian visual artist Amanda Parer. During the 10- day exhibition, more than 25,000 people showed up to take pictures with the fairytalelike fi gures. "They were a social media craze," said Kowalski. "We had signs throughout the event with the hashtag they could use." Since Snapchat is already regularly used to create memes of famous paintings, the museum recently organized a meme scav- enger hunt for teens. Likewise, when Beyoncé visited Raleigh for a concert, museum staff cap- tioned several works of art with Beyoncé lyrics on Snapchat. "Memes are such a trend on Snapchat right now, so we've been working to make art more acces- sible to younger people by putting funny captions or pop culture ref- erences with it," said Kowalski. W W W . N C A R T M U S E U M . O R G SEE WEBSITE FOR ALL EXCURSION OPTIONS. CALL: 866.457.3418 EXT 109 • MTN-RAIL.COM JOIN US IN THE HIGHLANDS OF WEST VIRGINIA AS WE CELEBRATE 20 YEARS OF MOUNTAINRAIL ADVENTURES! Kim Morgan Dean Pretty spectacular day, yesterday was. Views, laughs, STAIRS (826, to be precise), abandoned coal mine. #gotowv #newrivergorge #wildandwonderful West Virginia Division of Tourism Facebook: Wild, Wonderful West Virginia Twitter: @GoToWV Instagram: @GoToWV MENTIONS W E S T V I R G I N I A

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