The Group Travel Leader

JAN 2017

The online home of The Group Travel Leader, America's leading publication for the group travel industry. Articles on hot destinations, attractions, news and travel trends from across the country and around the world.

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W W W . T R A V E L S O U T H U S A . C O M 49 HO TEL VANDIVOR T Spring fi eld, Missouri When the Hotel Vandivort opened in 2015, the staff never ex- pected the bathrooms to become one of its key attractions. Before long, guests began noticing that the bathrooms produced the per- fect conditions for fl attering selfi e photos, and the hashtag #Hotel VandivortSelfi e was born. "It's the lighting," said Tessa Diehl, director of sales and mar- keting at the hotel. "And we have this beautiful deep maroon back- drop, so the combination of the two makes for beautiful photos." People in the area quickly rallied around the concept. The bathrooms now play a role in community scavenger hunts, prom pictures, engagement par- Cour tesy Hotel Vandivor t PERFECT SELFIES AT HOTEL VANDIVORT 8 0 0 - 6 3 4 - 9 4 4 3 į w w w. L o u i s i a n a N o r t h s h o r e . c o m /g r o u p s rejuvenate your mind & body Adventure, Excitement, Relaxation & Inspiration. That's what you'll fi nd in St. Tammany Parish. Visit the Northshore and bring your appetite for great Louisiana cooking, and for living. Only 45 minutes from New Orleans. LOUISIANA'S NORTHSHORE © Cajun Encounters ties, trolley tours and more. Some locals even consider the venue a must-see in Springfi eld. "The funny story is that we almost replaced those fi xtures because we felt they were a bit too bright for the small space," said Diehl. "But when the advent of the selfi e took off, we knew we couldn't touch it." The Vandivort embraced the selfi e craze by introducing a new feature to its website called "Your Story," which pulls user-generat- ed content directly onto the site when people use the hashtag or check in online. This interac- tive element allows hotel guests to broadcast their experiences, and those interested in booking a room can view personal images and descriptions. WWW.HOTELVANDIVORT.COM

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